BIO /
MARIANO TESTA IS A CREATIVE DIRECTOR-TURNED-FILMMAKER WHOSE WORK SPANS FASHION, BEAUTY, AND NOW FILM. AFTER LEADING GLOBAL CREATIVE AT L’ORÉAL – WHERE HE HELPED MODERNIZE KIEHL’S WITH EMOTIONALLY RESONANT, DIGITALLY FORWARD CAMPAIGNS – MARIANO HAS SHIFTED FULL-TIME INTO DIRECTING WHERE HE BRINGS A CINEMATIC EYE AND STORYTELLING INSTINCT TO BOTH COMMERCIAL AND NARRATIVE WORK.
HIS 20-YEAR CAREER INCLUDES SENIOR ROLES AT STILA COSMETICS, WHERE HE LED A GLOBAL REBRAND, AND RALPH LAUREN, WHERE HE HELPED SHAPE THE BRAND’S VISUAL IDENTITY ACROSS DIGITAL AND PRINT. ORIGINALLY FROM ARGENTINA, MARIANO STUDIED DESIGN IN BUENOS AIRES AND BARCELONA BEFORE BUILDING HIS CREATIVE VOICE IN NEW YORK’S LUXURY AND EDITORIAL WORLD.
BEYOND HIS PROFESSIONAL WORK, HE’S COMMITTED TO MENTORSHIP AND CAUSES CLOSE TO HIS HEART, INCLUDING LGBTQ+ ADVOCACY AND ANIMAL WELFARE. HE’S ALSO A DEDICATED DOG DAD, FILM LOVER, AND PHOTOGRAPHY ENTHUSIAST.
NOW FOCUSED ON DIRECTING, MARIANO IS WORKING ON A PERSONAL DOCUMENTARY AND PROJECTS EXPLORING IDENTITY AND TRANSFORMATION.
“THIS ISN’T THE END OF A CHAPTER,” HE SAYS. “IT’S THE BEGINNING OF A NEW ONE.”
MARIANO TESTA IS A CREATIVE DIRECTOR-TURNED-FILMMAKER WHOSE WORK SPANS FASHION, BEAUTY, AND NOW FILM. AFTER LEADING GLOBAL CREATIVE AT L’ORÉAL – WHERE HE HELPED MODERNIZE KIEHL’S WITH EMOTIONALLY RESONANT, DIGITALLY FORWARD CAMPAIGNS – MARIANO HAS SHIFTED FULL-TIME INTO DIRECTING WHERE HE BRINGS A CINEMATIC EYE AND STORYTELLING INSTINCT TO BOTH COMMERCIAL AND NARRATIVE WORK.
HIS 20-YEAR CAREER INCLUDES SENIOR ROLES AT STILA COSMETICS, WHERE HE LED A GLOBAL REBRAND, AND RALPH LAUREN, WHERE HE HELPED SHAPE THE BRAND’S VISUAL IDENTITY ACROSS DIGITAL AND PRINT. ORIGINALLY FROM ARGENTINA, MARIANO STUDIED DESIGN IN BUENOS AIRES AND BARCELONA BEFORE BUILDING HIS CREATIVE VOICE IN NEW YORK’S LUXURY AND EDITORIAL WORLD.
BEYOND HIS PROFESSIONAL WORK, HE’S COMMITTED TO MENTORSHIP AND CAUSES CLOSE TO HIS HEART, INCLUDING LGBTQ+ ADVOCACY AND ANIMAL WELFARE. HE’S ALSO A DEDICATED DOG DAD, FILM LOVER, AND PHOTOGRAPHY ENTHUSIAST.
NOW FOCUSED ON DIRECTING, MARIANO IS WORKING ON A PERSONAL DOCUMENTARY AND PROJECTS EXPLORING IDENTITY AND TRANSFORMATION.
“THIS ISN’T THE END OF A CHAPTER,” HE SAYS. “IT’S THE BEGINNING OF A NEW ONE.”
/ CLIENTS
ATHLETEGY
KIEHLS
L’OREL
L’ORÉAL
STILA
ATHLETEGY
KIEHLS
L’OREL
L’ORÉAL
STILA
FOUR FAVOURITES /
THEME SONG / “ADIOS NONINO” – PIAZOLLA
CINEMA CRUSH / ALMODÓVAR
SECRET RITUAL / ESPRESSOS AFTER MIDNIGHT
LOVE LANGUAGE / SLOW MOTION
THEME SONG / “ADIOS NONINO” – PIAZOLLA
CINEMA CRUSH / ALMODÓVAR
SECRET RITUAL / ESPRESSOS AFTER MIDNIGHT
LOVE LANGUAGE / SLOW MOTION
DIRECTORS /
CHARLOTTE ELLIS
MENELIK PURYEAR
MARIANO TESTA
MILAN ZRNIC
CHARLOTTE ELLIS
MENELIK PURYEAR
MARIANO TESTA
MILAN ZRNIC
AGENCY@SMITH-AND.COM / +1 212 255 2500
307 SEVENTH AVE, SUITE 1607, NEW YORK, NY 10001
307 SEVENTH AVE, SUITE 1607, NEW YORK, NY 10001